Behavioral Economics, Social Change, and O’Reilly Media’s “Designing for Behavior Change”, by Stephen Wendel

Change is hard – yet every entrepreneur, and especially every social entrepreneur, seeks to address global problems, and in doing so, transform the world. And yet even as people, markets, and populations are suffering in various ways, and available products, programs, and services are available to alleviate that suffering, the human inclination does not always […]